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What is Copywriting?

Copywriting is writing that is used to promote concepts, businesses, opinions or individuals. The term copy is usually applied to printed items. However, when used in the term copywriter, copy refers to text that is of a promotional nature. It is created to appear in any medium – print, television, radio, video, internet etc.

What is the purpose of copywriting?

Promotional copywriting is designed to generate and increase interest in a product or idea using persuasive language. The aim of the copy is to persuade the viewer, listener or reader to act, i.e. to buy a product or adopt a different viewpoint.

Copywriters may also be involved in creating text for websites and social media sites, such as twitter, facebook and blogs. This may not be strictly for promotional purposes and, in these cases, the copywriter may also be referred to as a content writer.

What do copywriters produce?

Copywriters will be involved in the process of creating all kinds of promotional material such as:


press releases


radio commercial scripts

direct mail pieces

sales letters


Internet content

television adverts

jingle lyrics

web copy

online ads

white papers



Where do copywriters work?

Most organisations or businesses require copywriters to work as part of a creative team producing promotional copy. So, the majority of copywriters work for advertising agencies, in-house advertising departments, marketing firms, public relations firms, newspapers, book and magazine publishers and broadcasters and cable providers.

However, copywriting is also a great profession for those wanting to work freelance and a large proportion of copywriters operate in this way.


If you'd like to be a copywriter then request a free Complete Copywriter course prospectus today!


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Lisa Harrison

"I’d just like to say thanks. If it wasn't for your lovely tutor giving me some really positive feedback, I wouldn't have dared to try and become freelance copywriter and leave a full-time job. Since I've started out on my own, my quality of life has improved dramatically. I'm happier, my little boy is happier and I'm excited to grow my business over the next year. I've earned £1940 in just under six months working on a part-time basis. '’I've got three regular clients. I'll always be grateful to them for taking me on despite being new to this profession."

Lisa Harrison


Institute of Training and Occupational Learning

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