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Making of The Writers Bureau TV advert

By Susie Busby – Principal of The Writers Bureau

I kept my fingers crossed that it wouldn’t rain.

“It’ll be fine.” Steve our producer reassured me. “Even if it chucks it down, we can sort it.”

Such is the confidence of TV folk. I crossed my toes too. Our budget was small for a TV advert, but large enough for me to worry about getting it right.

When I arrived on set, it was heavily overcast and dark clouds loomed ominously on the horizon.

“This is perfect for our lighting,” beamed Steve. “Bright sunlight causes us such problems. We can control this. It’ll be fine.”

And fine it was. Whether it was Steve’s will or the cloud gods smiling on us, we could see the rain circumnavigate its way round the set.

We all had a great day. Our star, Christina, was amazing. She was in front of the camera for six hours (with breaks) – following direction, delivering lines and giving a fantastic performance! All this against the background of lens changes, the script being tweaked and the noise of cockerels, airplanes and washing up.

Watching her perform you’d never know Christina was shaking like a leaf inside. She looked so confident and delivered her lines like a pro. The crew were really impressed.

Reg, our Director, was wonderful. He managed to interpret Steve’s ideas perfectly, bring out a great performance in Christina and in post production, together with Mat the editor, cut the advert beautifully.

And, the crew were brilliant – really friendly, great fun to work with and extremely professional.

The rain did eventually arrive – but just as we were packing up. “See, I told you it’d be fine,” grinned Steve as I climbed into my car.

A huge thank you to all involved. It’s a great advert for The Writers Bureau and I’m confident it’ll get the message out that, with our help and their perseverance, people can fulfil their writing dreams.

I can now uncross everything. What a relief!

WB TV Advert

'James and Stuart sorting the sound'


WB TV Advert

'Steve Scott measuring the light'


WB TV Advert

'Christina and James'


WB TV Advert

'David and Reg'


WB TV Advert



WB TV Advert

'Reg, Christina and Debra'


WB TV Advert

'Ready for another take'



Producer – Steve Bettridge


Autocue – Michelle


Production Manager – Emma Cheetham


Make-up / Hair – Debra Sutton



Director – Reg Sanders

DOP – Greg Cheetham

Electician – Steve Scott

Sound Recordist – James Butler

Runner – Stuart Kirwan

Talent – Christina Jones

Editor – Mat Thompson

For The Writers Bureau - Susie Busby and David Pendlebury

Thanks to Etherow Garden Centre, Compstall, Cheshire for providing the plants and set dressing. A special thanks to the Allen family for letting us take over their lovely courtyard for the day.


Read Christina’s account of the day here.



Annemarie Munro Writers Bureau's Student of the Year 2022

"I have seen my writing journey as an adventure: What can I write? What am I best at? What new aspects of writing can I discover and contribute towards? I have welcomed the wide range of modules covering different types of writing, challenging me to try new aspects in style and content, pushing me gently outside my comfort zone with encouragement.

"I signed up for the course in December 2020 as a Christmas present to myself and I started the first module in January 2021. I have had eight pieces published: three paid earning £1080 and a star letter where I won a £250 hotel voucher."

Annemarie Munro - Writers Bureau Student of the Year 2022

Read Annemarie's full story

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