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The Life of a Copywriter

Writers Bureau Copywriter Shelley Bowers Describes What Her Job Involves.
A typical day in the life of a copywriter is very difficult to describe because we have such varied work depending on who we work for and what business our employers are engaged in. Of course, many copywriters work on a freelance basis too, so their work is likely to be even more varied! So, I’ll give you an insight into what I do on a day-to-day, monthly and occasional basis so you get an idea.

What I Do On a Day-to-Day Basis

At the moment, I am tasked with creating copy to be used for different SEO projects we are working on. For example, I am writing articles on various subjects for:

 

I also post updates on the social networking sites we are subscribed to, which are:

 

On a Weekly and Monthly Basis

I write a weekly blog post for another of our sister companies, Artful Dodgers and each month I edit our free e-zine, E-Zee Writer. We are also running monthly competitions, so I also write the copy needed for these.

Other Copy, As And When Needed

I write updates for the course information detailed on our website and prepare copy for the yearly competitions we run on both The Writers Bureau and Business Training Websites, which are:

 

Another big part of what I do is updating the existing printed course information and writing prospectuses for the new courses we launch. Plus, all the follow-up material that goes with them. I also write new or update existing copy for email and postal marketing campaigns, when needed. We are members of the Association of British Correspondence Colleges, who have a Course of the Week page, I write copy for that when it’s The Writers Bureau’s turn.

What Have I Done Today? Today I spent the morning writing an article on different note taking techniques. I then spent some time updating our social media sites and researching other social media avenues to pursue. Then, this afternoon I wrote this article. During the day I will also spend time reading, editing and reviewing the writing that I prepared the day before.

So, as you can see my days can be vary varied and interesting and, if you decide to become a copywriter, yours will be too!

If you want to find out more about being a freelance copywriter request a Writers Bureau Complete Copywriter Course prospectus.

 

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Mike Robinson“When I started The Complete Copywriter Course I wanted to be able to find a way to write for a living. With the help of The Writers Bureau that hope has become a reality.”


Mike Robinson

 
Association of British Correspondence Colleges
British Institute for Learning and Development

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