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Copywriting FAQs

What is Copywriting?
Copywriting is writing that is used to promote concepts, businesses, opinions or individuals. The term copy is usually applied to printed items. However, when used in the term copywriter, copy refers to text that is of a promotional nature. It is created to appear in any medium – print, television, radio, video, internet etc. Read more>>>

Where can I find work as a Copywriter?
One of the easiest ways to understand where copywriters find work is to look at what it is they usually produce. Copywriters are involved in the process of creating all kinds of promotional material such as brochures, catalogues, direct mail, pieces, e-mails, website content, press releases, radio, television, online and paper adverts sales letters. Read more>>>

Copywriting principles explained!
The aim of copywriting is to bring the product or service on offer to the attention of the intended market. The copy needs to show, as clearly as possible, what the benefits of buying the product will be for the reader. Read more>>>

What can be claimed back from the Inland Revenue?
When working in a self-employed capacity in the UK certain items, directly related to the business, can be claimed back, in part, from the Inland Revenue. Read more>>>

What skills does a copywriter require?
There are no formal qualifications needed for being a copywriter. Much like other forms of writing, copywriting is democratic and accepting of all walks of life, levels of education, background and so on. However, having some of the skills below will make it much easier for you to produce successful copy. Read more>>>

What can I expect from a Copywriting Course?
There are hundreds of copywriting courses out there, so how do you choose the best one for you? To begin with, it helps to know what copywriting is. Once you know this, you can assess whether courses include tuition on all the areas you need to become a successful copywriter. Read more>>>

What qualities does a Copywriter require?
Most people can learn to copywrite if they want to. Here are some personal qualities that’ll help you decide if copywriting is for you. Read more>>>

A day in the Life of a Copywriter
A typical day in the life of a copywriter is very difficult to describe because we have such varied work depending on who we work for and what business our employers are engaged in. Read more>>>

What types of copywriting can I do?
So, you’ve decided to try your hand at copywriting and now you’re wondering what different kinds there are. Well, the good news is there are several types of copywriting you can try. Which is great because if you find that one does not agree with you, simply switch to another. Read more>>>


Lisa Harrison

"I’d just like to say thanks. If it wasn't for your lovely tutor giving me some really positive feedback, I wouldn't have dared to try and become freelance copywriter and leave a full-time job. Since I've started out on my own, my quality of life has improved dramatically. I'm happier, my little boy is happier and I'm excited to grow my business over the next year. I've earned £1940 in just under six months working on a part-time basis. '’I've got three regular clients. I'll always be grateful to them for taking me on despite being new to this profession."

Lisa Harrison


Institute of Training and Occupational Learning

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