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The Writers Bureau Statement on the Advertising Standards Authority 2007 ruling

In 2007 The Writers Bureau were contacted by the Advertising Standards Authority (ASA) regarding two of the testimonials used in its promotion.

As a result one of the testimonials was dropped immediately from the promotion and the wording changed on the other.

There was never any intention on the part of The Writers Bureau to mislead people or overstate the effectiveness of the training they provide.

However, The Writers Bureau recognises that their checking procedure on student claims wasn’t as rigorous as it could have been. Since the ruling from the ASA in 2007 The Writers Bureau has developed a more stringent checking procedure on student claims of success.

Should anyone wish to discuss this matter with the Chairman of the college – Susan Busby – they are welcome to do so. Please contact susanm(at)

Word Change – What makes a best seller a best seller?

There was a discussion between The Writers Bureau and ASA around the definition of ‘best seller’. In the end the ASA ruled that a ‘best seller’ must refer to a book that has been No.1 in a reputable best seller list and not just in the top ten.

Therefore we amended Christina Jones’s testimonial from: “My first three books were all best sellers ...”


“So far I have had eighteen novels published ...”

Since the ruling Christina has become an Award-winning Novelist. She continues to write humorous romantic fiction.


Theresa Gooda Writers Bureau's Student of the Year 2021

“I began my first Writers Bureau course (Comprehensive Creative Writing) in 2007. Having more than covered the course fees from published pieces I have never looked back. Initially my ambitions were to get going. I knew I wanted to be a writer, I just didn’t know how to go about it, or, if I’m honest, quite what I wanted to write. Since, I have gradually blended a teaching career with writing, first with articles and short stories, then increasing the writing commitment dramatically when I secured an agent in 2016 to ghostwrite a series of memoirs. This year I have undertaken The Art of Writing Poetry course to really hone my skills in what I now realise is a genre I love - and have already had my first poems published.”

Theresa Gooda - Writers Bureau Student of the Year 2021

Read Theresa's full story


Institute of Training and Occupational Learning

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