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The Writers Bureau Statement on the Advertising Standards Authority 2007 ruling

In 2007 The Writers Bureau were contacted by the Advertising Standards Authority (ASA) regarding two of the testimonials used in its promotion.

As a result one of the testimonials was dropped immediately from the promotion and the wording changed on the other.

There was never any intention on the part of The Writers Bureau to mislead people or overstate the effectiveness of the training they provide.

However, The Writers Bureau recognises that their checking procedure on student claims wasn’t as rigorous as it could have been. Since the ruling from the ASA in 2007 The Writers Bureau has developed a more stringent checking procedure on student claims of success.

Should anyone wish to discuss this matter with the Chairman of the college – Susan Busby – they are welcome to do so. Please contact susanm(at)

Word Change – What makes a best seller a best seller?

There was a discussion between The Writers Bureau and ASA around the definition of ‘best seller’. In the end the ASA ruled that a ‘best seller’ must refer to a book that has been No.1 in a reputable best seller list and not just in the top ten.

Therefore we amended Christina Jones’s testimonial from: “My first three books were all best sellers ...”


“So far I have had eighteen novels published ...”

Since the ruling Christina has become an Award-winning Novelist. She continues to write humorous romantic fiction.


Alice Vinten Writers Bureau's Student of the Year 2020

“All I knew when I joined up with The Writers Bureau is that I'd always wanted to write and never had the nerve to start. I've been an avid reader from an early age, and 'being a published writer' seemed like an unobtainable dream. The Writers Bureau opened my eyes to possibilities that I'd never considered before - writing for magazines, pitching for non-fiction books, and researching the writing industry. On the 18th April 2019, my memoir On the Line - Life and Death in the Metropolitan Police was published in paperback by Two Roads Books.”

Alice Vinten - Writers Bureau Student of the Year 2020

Read Alices's full story


Institute of Training and Occupational Learning

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