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The Writers Bureau Statement on the Advertising Standards Authority 2007 ruling

In 2007 The Writers Bureau were contacted by the Advertising Standards Authority (ASA) regarding two of the testimonials used in its promotion.

As a result one of the testimonials was dropped immediately from the promotion and the wording changed on the other.

There was never any intention on the part of The Writers Bureau to mislead people or overstate the effectiveness of the training they provide.

However, The Writers Bureau recognises that their checking procedure on student claims wasn’t as rigorous as it could have been. Since the ruling from the ASA in 2007 The Writers Bureau has developed a more stringent checking procedure on student claims of success.

Should anyone wish to discuss this matter with the Chairman of the college – Susan Busby – they are welcome to do so. Please contact susanm(at)writersbureau.com.

Word Change – What makes a best seller a best seller?

There was a discussion between The Writers Bureau and ASA around the definition of ‘best seller’. In the end the ASA ruled that a ‘best seller’ must refer to a book that has been No.1 in a reputable best seller list and not just in the top ten.

Therefore we amended Christina Jones’s testimonial from: “My first three books were all best sellers ...”

to

“So far I have had eighteen novels published ...”

Since the ruling Christina has become an Award-winning Novelist. She continues to write humorous romantic fiction.

 
 

Criselle Nunag Writers Bureau's Student of the Year 2019

“From the course I learned how to study my target audience, identify how to make the most out of my idea/story, do proper research, perform market analysis for my chosen magazine and polish my grammar. The Writers Bureau taught me to write confidently and responsibly. I learned to produce original and interesting stories, I just have to be true to myself. Writing became a fulfilling hobby that pays!”

Criselle Nunag - Writers Bureau Student of the Year 2019

Read Criselle's full story

 

Institute of Training and Occupational Learning

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