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What Qualities Does A Copywriter Require

Most people can learn to copywrite if they want to. Here are some personal qualities that’ll help you decide if copywriting is for you.


Being creative is an essential skill for copywriters. You will have a brief to work to, but, at the same time, you will be expected to come up with fresh, new ideas. You need to find innovative ways of interpreting the brief to hook potential clients and encourage them to buy the product or service.

Thick Skin

If you wish to be a copywriter it is vital that you are able to take criticism about your work in a positive way. There’s no point getting upset and precious over your writing or arguing with the client. After-all, they are the ones paying you, so you need to please them. Plus, you may just learn something really valuable in the process.

Sense of Humour

As with having a thick skin, having a sense of humour always makes life easier. The ability to laugh at yourself is definitely a quality worth having and can be useful in awkward situations.

Lack of Ego

This is really important as you may have what you feel is a great idea, but the client is not interested. And, your job is to give the client what they want. Remember, you may be able to use your idea for another client – nothing is ever wasted!

An Interest In Current Affairs

It helps to be up-to-date with the latest news, views and trends. You should try to keep your eye on the ball, know what’s hot now and what will be the next big thing. Depending on what you are writing copy about, you may be able to use relevant news stories or trends in your copy.

If you want to find out more about being a copywriter request a free Writers Bureau Copywriting course prospectus.


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Lisa Harrison

"I’d just like to say thanks. If it wasn't for your lovely tutor giving me some really positive feedback, I wouldn't have dared to try and become freelance copywriter and leave a full-time job. Since I've started out on my own, my quality of life has improved dramatically. I'm happier, my little boy is happier and I'm excited to grow my business over the next year. I've earned £1940 in just under six months working on a part-time basis. '’I've got three regular clients. I'll always be grateful to them for taking me on despite being new to this profession."

Lisa Harrison


Institute of Training and Occupational Learning

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