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Tips To Increase Your Online Visibility

January 18th, 2016

Sneha_Profile-Pic-blogAre you struggling to maintain online visibility? Are you finding it difficult to reserve your time for online visibility? Here’s an answer to your worries. As a writer, it is very important to complete your scheduled assignments. Yet, it is also important to be visible online – by online, I mean that you should be visible on LinkedIn, WhatsApp Messenger and email. While juggling with writing assignments, you can revive past contacts through these social networks. How? Please read on.

LinkedIn –

  1. Regularly update your profile photo and resume.
  2. Publicize your freelance writing services during any ‘dry phase’: you should survey your contact list for individual entrepreneurs, business start-ups, SMEs or professionals who would need a Freelance Writer. Then, send a personalized yet business-like message to these individuals.

For example, you should include certain significant details in the personalized message. They are as follows:

a)   Types of writing that you offer i.e. blogs (ghost blogging), company profiles, articles, web content (websites, social networking sites etc.), book reviews, newsletters, copywriting.

b)   Provide links to your work samples like personal blog posts (in case you do not have clippings published earlier), freelance blogging content (published on social networking sites) or guest blogs.

c)   Your name, designation (like Freelance Blogger, Copywriter, Freelance Writer) and cell phone number/s.

d)   You should also regularly observe who has viewed your profile and send personalized pitches (messages) to them as shown below.

Please read an example of a personalized message that I sent via LinkedIn:

Dear Ma’am/Sir,

Thank you for viewing my profile. Would you like to avail of my Freelance Writing services? Or recommend them to anyone from your contacts who needs such services?

I can write blog posts, profiles, articles or any other documentation needed by the client. Pls visit my blog: goldentipsmumbai.blogspot.in to see my writing style. My guest blog has been published by The Writers Bureau (A reputed Writing Institute in Manchester) on their Student Blog; pls read that published guest blog entitled, ‘How to Promote Yourself Through Social Networks’ by pasting following link: https://www.writersbureau.com/blog/promote-social-networks/2014/10/#more-4014 in your browser.

Thank you.

Sneha Tipnis

Freelance Writer, Blogger & Education Enthusiast

Connect with me on: 9226578517, 9619852133

Finally, you can register for a free trial on LinkedIn to send an InMail*. Sending individual messages to your connections is also beneficial.

I got one such contact by sending an InMail and personalized messages from LinkedIn. He is a collaborative entrepreneur who is involved in Technical Writing and development of e-learning packages. Now, we are connected and recommend our respective services to each other.

*InMail messages are sent directly to another LinkedIn member you are not connected to. If you have a Basic (free) account, you must upgrade to a Premium account (paid for) to use InMail, but you can find many offers online to get a free trial.


WhatsApp Messenger –

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. – whatsapp.com

You should send links of published articles/blogs to your contacts, groups and other acquaintances. These should be contacts who you know would be interested to read your articles. So, it is better if you send WhatsApp messages to a target market rather than sending it to everyone! I believe it is important for you to reach a targeted audience who will respect and appreciate your expertise. I regularly utilize WhatsApp messenger to promote my Freelance Writing services and links to published articles.

Along with it, you can send a friendly message saying, ‘Hi! How are you? What’s going on these days?’ It would definitely work best to increase your online visibility to clientele and acquaintances. You will know the activities of your friends, colleagues and acquaintances; then, you too can share your work, new projects with them. Thus, your contacts and you, both can help each other to enhance business on a friendly note.

E-mail your dormant contacts –

This has really worked the best for me. Almost three years back, I wanted to work as a freelance content writer. So, I applied to a publishing house while I was studying my Masters in Educational Technology. But, the job offer was for the position of a full-time content writer. So, I politely refused to do it since I was a full-time student. Therefore, it didn’t work out at that time. But, I consistently stayed in touch with the Associate HR Executive who interviewed me for that job. I used to send her frequent emails to update her about my studies and future plans. She too used to inform me about the vacancies in their company. Now, we are connected via LinkedIn for 3 years down the line, thus, transitioning from mail exchanges.

So, you too can regularly send emails to those whom you once approached for work. It is a good gesture to contact such ‘dormant contacts’ to enhance your online visibility. They might be your future clients due to the rapport struck with them via regular email updates about your expanding work.


Sneha Tipnis is an Indian blogger and also a freelance writer since 2007. She has written for online writers’ platforms like Triond, Authspot and Bookstove. At present, she’s an MBA student (Training and Development) of NIBM, India. She is also a student of The Writers Bureau.

You can connect with her on:

Face book page: Thoughts, Feelings and Expressions, Goldentips (Blog), LinkedIn.




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