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Media Kits

July 20th, 2015

mojo261-200Right, now, don’t get cross or anything. But despite all I’ve said about writing for magazines, I still haven’t started an article. I know, I know … it looks terrible – people will think I’m all talk. But I’ve got a good excuse – it’s my album launch party this Sunday (26 July) in Manchester, and getting ready for it has been a HUGE job of work, like dragging a bag of boulders up to the top of Mount Kilimanjaro.

It’ll all be worth it though – it’s going to be a great show. And once it’s done I’ll be getting straight back to the editorial calendar I wrote about a few weeks back, and my big idea.

“Big idea?” you may ask. “What’s that then?” Well, I want to write about the blues, and knowing how editors like anniversaries, I think I’ve spotted a good’un coming up next year. 2016 will be the 80th anniversary of Robert Johnson’s first recording session in Texas back in 1936. And I’m sure I’ll get at least a dozen articles out of that. From a broad brush biography, to legacy and influence, to how to play one of his tunes … there’s loads to go at (if you’re not familiar with Robert Johnson, he was a crazy virtuoso blues player who died aged just 28 after someone passed him a bottle of whisky laced with Strychnine.)

So, thinking about what style of pieces to write, I had a look through our old E-Zee Writer back catalogue and spotted another fine article by WB tutor Simon Whaley called Do I Know You? It’s about media kits (sometimes called media packs) which magazines put together for advertisers to give an idea of costs and what kind of readership they have. Media kits aren’t aimed at contributors, so you might wonder what the point of trawling through them is for a writer. But listen, one of the publications I’m thinking of approaching is Mojo, a UK based music magazine owned by international publishing giant Bauer Media. This description of an average reader is from their media kit: “John is 37, a passionate and discerning music fan, long-time musician himself and dedicated record collector … John proudly invests in an extensive mixture of vinyl (classics and rarities), CD’s, and carries a well-stocked iPod that covers everything from prog to nu-folk, Motown to 60s garage, blues and psychadelia …” Now, is that information any use to me? Bet your life it is! If I keep John in mind as I’m making my pitch, then writing my article, it’s bound to be a winner.

And there you have it. If you want to know more about media kits check out Simon’s article (they don’t just tell you about readers) and if you live anywhere near Manchester, why not come along to my album launch party on Sunday evening? – it’d be great to see you (click here for more info.)

Keep on writing!

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