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Making Your Blogging Pay

September 1st, 2016

blog-18609326-blogFirst, thanks to Mike for last week’s lesson on writing the perfect limerick and I hope he’ll accept my apologies for having him down as ‘Steve’ for the first few days of the blog’s life. I’ve no excuse – just absent mindedness.

In a number of our courses we stress how important it now is for writers to make their presence felt online. If you don’t promote yourself, no one is going to do it for you – and one of the best ways of doing it is to write a blog. But it’s not just writers that can benefit from a blog. Lots of businesses, large and small, are using blogs as part of their social media mix to make the public feel that they are more ‘human and approachable’. How well this part of the exercise works, is another matter – one that I’m not going to go into today.

If you’re interested in how you can make blogging work for you as a writer, then consider enrolling on our Comprehensive Creative Writing Course or our Writing for Profit Using the Internet Course. But, as I’ve said earlier, many businesses are now promoting themselves by blogging and they need people to write these posts for them on a regular basis. So, there are paid opportunities out there for writers with the skills they need.  Have a look at the following article: Where Can I Find Paid Blogging Jobs which provides a list of sites that you can check out if you want to sell your work.

In my experience the pay isn’t wonderful but once you get into the swing they’re often quick to write and if you’re working within a particular industry, once you’ve done your research (the time-consuming part) you can often produce a number of differently angled blogs.

I know someone who started off writing about all aspects of hair nutrition for a local company and then moved on to blogging about male pattern baldness, then tips on how to stop hair thinning during the menopause…. the list goes on and on. She doesn’t get paid much for each post but it’s interesting, not too taxing and certainly supplements her day job.

Small companies (some of your local ones, perhaps?) may need this kind of work doing to boost their SEO (Search Engine Optimization) but don’t have staff who are qualified to do it and would be glad to outsource it to a freelance.

One thing that we find is that people react better to our posts if there is a picture. So, we always try to include one. This can be difficult when pictures on the internet are often copyright so you can’t use them without permission. WordPress (one of the major blog hosting sites) has a great article on finding photos and illustrations that are free to use. I’ve been having a good browse through the suggested sites recently and I’d strongly recommend that you do too. It certainly makes life easier and cuts the time you have to spend racking your brains for a suitable image.

Next week, Jacqueline Jeynes, who won the 2015 Writers Bureau Student of the Year Award will be telling you about her experiences at this year’s  Swanwick Festival of Writing. But before I leave you, just a reminder to go and look at our Limerick Competition winners on the website and check out details of our latest Flash Fiction Competition.

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About The Author: Diana Nadin

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