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The Internet Beckons eBooks Like Bees to Honey

January 31st, 2014

Publishing couldn’t be simpler, could it? However, self-publishing is a battleground. Not just between you and other authors, but it’s where you start your fight to success, with the most important person of all – the reader.

Let’s take it step by step. You’ve finished your literary work of art and are now ready, after many months of preparation, to sell it to the masses. Your main aim is to reduce costs and you decide upon an eBook. All you have to do now is to let people know it’s available. Which is easy right? You publish your book on Amazon and sites such as Smashwords, and sit back and enjoy the cash rolling in. In a perfect world that would great.

Now imagine the Internet as a library. With millions of books. Try and visualise, it’s about a million times bigger than your local library. Place your book on one of the shelves. Then try and imagine a stranger who’s never heard of your book, its title or author – in fact they don’t know that the book exists. This potential reader walks into the Internet library and starts to search for the next book they are going to read. Can you now see the difficulty presented to you? Unless you have endless pockets full of marketing money to promote your book then you are in a bit of a quandary.

Of course if you make your book stand out, then there is a greater chance that it will be noticed. There are a few simple steps you can take to improve your prospects – with Amazon for example. A good author page will increase your ranking. Adding a decent profile, photograph of yourself and links to your website will increase your ranking status. Add a video and join the affiliate program and you could jump from 900,000 to 200,000 in an instant. It won’t solve your problem though.

So what else can you do to make your book visible to the Internet buyer?

Reviews are a must and can be the difference between purchasing or not. However, they can be costly. There are companies that specialise in this type of work. My opinion on family and friends putting reviews online is quite negative, purely because they will be biased. Some authors exchange like for like. You read their book and they read yours, both of you with the understanding that it’s honesty on each other’s work, resulting in a written review. You can offer your book for free to anyone who will review it. Though don’t expect any hurry to do the write up or get upset if it isn’t done at all.

Blog tours are a great way of getting noticed and will encourage others to post information about your book on their site. They get the value of your news and you get the promotion to their readers. You see it’s all about visibility. If you can see your book when you walk into the library – chances are you will pick it up.

To truly understand the pitfalls of self-publishing, one must go through it. In this little blog post, it would be impossible to go into detail. Just remember one thing. It’s not all bad -there are many advantages to self- publishing, but that’s another story!

Victor Wright is a self-published author that has seen worldwide success with his book and comic titles. His work is claiming accreditation and awards as he travels the UK signing books for his fans. Having undertaken a creative writing course with the Writers Bureau, Victor feels without the backing and support offered, his writing would be somewhat different today. You can find out more about him here: www.victorsbooks.co.uk and www.geekycomics.com and don’t forget to go to Amazon and take a sneaky peek at ‘Light of Darkness – Days of Reckoning’ his latest novel.



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