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The Dreaded Marketing!

March 19th, 2014

As most of you are probably aware, finishing your book is only half the job. The other half is promoting it like mad so you can get some sales. I know, you thought that promotion was the publisher’s job, right? Well, it used to be, but no more. Now, even if you get your work published by a major publisher, it’ll still be your job to push promotion and sales. But, don’t let that scare you – there are loads of ways you can promote both yourself and your books easily and relatively cheaply.

Your Basic Marketing Plan – a Three Pronged Approach

Prong One. The first thing you should think about getting is a website. And there are, literally, hundreds of free website builders, that don’t require any technical expertise – they are just point and click. There is a small cost involved in registering domain names, but it’s not much and it’s so worth it! Moonfruit is an example of a great free website builder. Once you’ve got your website up and running, you’re ready to start the next stage of promotion.

Prong Two. Now get yourself some social media accounts. Facebook, Twitter and Google + are all obligatory these days. Google + is especially great as there are lots of groups, with thousands of members, you can join. Once you’re a member, you can post messages about yourself and your work and link to your website. Plus, it’s a great way to keep in touch with other writers to find out what the craic is. We use all three to promote what we do and give news to students and potential students.

Prong Three. The other spoke of your promotion wheel could be to utilize the numerous book promotion websites that have popped up all over the web – run by writers, for writers. A great one to get you started is The Book Marketing Network, which is a gathering of writers who want to help promote each other’s work. There’s even an article on that very subject – If you Love a Book Author and Want to Help Her… But that’s only one of myriad places you can promote your book for free – here are 46 Top Websites to Promote Your Book.

Use this simple three pronged approach to start promoting your book, but understand that this is only the tip of the iceberg. You should aim to spend a portion of each day looking up new places, communities, forums and so on to promote yourself – the more people who know about you, the more sales you are likely to get. Have fun!

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